QR Code Marketing

You may have recently seen a funny looking square bar-code. A QR code or Quick Response Code is a 2D bar-code that can be found in a wide variety of advertisements. Once scanned by your phone, they can perform a multitude of things such as provide directions via Google Maps, redirect you to a specific website, create a contact card in your phone, and many other tasks. They are essentially modern bar-codes that can hold significantly more information than a traditional bar-code and can also be programmed to perform a specific function.

QR Codes can be used in a multitude of different marketing techniques. You can use QR codes in your email marketing, your website, or your Facebook Page, but they are most effective in the physical world. You can place a QR code on a direct mail piece, a product box, on a street sign, or on a brochure. This allows the viewer to quickly connect to a wealth of information by simply scanning the QR code using his or her mobile phone. QR codes provide marketing professionals a bridge between the physical world of printing and the digital world of websites.

For example imagine you are creating a direct mail piece to advertise your product. The direct mail piece only allows a limited amount of space for you to describe your product and why it is beneficial to the consumer. By simply including a QR code on the direct mail piece, you are allowing yourself to expand on your message in limitless ways.

The added functionality of adding a QR Code can seamlessly integrate your Print and Digital Marketing campaigns in a multitude of ways. Multiple QR codes can also be created to personalize the message in a Variable Data Format. At IBS we can help you create, manage, and track a complete QR Code Campaign from beginning to end.